Packaging: In the route of advanced technology
The package is the “silent salesperson” sitting next to the competition; it must not only get the busy consumer’s attention, but shout, “buy me!”
The Indian economy is growing and so is the Packaging industry. As growth rides on increased industrial production and international trade, demands on package converters has become more demanding and sophisticated.
The larger Indian converters have been adopting the latest technologies and several high-end machines have been installed in the country in the past few years. These machines are largely imported from the western countries, with Germany and Italy accounting for almost 45% of the total packaging machinery imports. However, as the need to upgrade is felt by the smaller converters and corrugators and many commercial printers diversify into package printing, there is an increasing focus on machines made in Taiwan, Korea and also China. Meantime, the Indian machinery manufacturers have also geared up and are today making machines that are lapped up by the growing industry in India. Some of these machinery manufacturers are also making inroads in the export markets and are moving beyond the traditional Asian neighbors and the countries in the Gulf to South Africa, East Europe and even South America.