Strategy and Planning

Our proprietary process for gaining deeper insights into a brand audience’s needs, wants and behaviors – along with ideas for better meeting those criteria – is called Strategic Experience MappingĀ®. We created it in the mid-1990s and have evolved it over time to incorporate learning and best practices from the variety of industries we serve.

The output of a Strategic Experience Mapping program is a schematic that aligns brand objectives against audience segments and the types of content and experiential marketing each of those segments needs, over time, to create desired actions. When Strategic Experience Mapping is combined with our Portfolio Planning model, our clients have a truly powerful toolset with which to make data-driven decisions.

Provided Services:

  • Advise on use of sports and sponsorship for growth of new platforms
  • Strategic brand activations that support other primary marketing channels
  • Applying experiential strategy and award-winning creative to all types of brand building installations
  • Event design and production execution
  • Introduction and experiential development of emerging brands
  • Fan engagement and sponsor enhancement platforms
  • Naming rights and strategic partner development
  • Digital programming – standalone and integrated into other physical installations
  • Analytics-backed programs informed by extensive work in the tech sector
  • Social cause and sustainability programming

With over 8+ years of experience designing and producing programs for the world’s top brands, Exhibit India Sports & Sponsorship Marketing is ready to bring your brand to life. We are proud of the work we do and believe it speaks for itself.